Highsnobiety Magazine Issue 9 - Yohji Yamamoto

Highsnobiety Magazine


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In the current market, logo-driven pieces, 90s style influences and variations on the theme known as “normcore” are invading every aspect of fashion from the runway to the street. Meanwhile streetwear meets high-fashion looks are beginning to take hold with the mass market. With this in mind, we decided icons and iconography would be the guiding theme for the ninth issue of Highsnobiety.

Thinking about iconography from the perspective that icons come in many forms – be it a person, a style, an image or a garment – one man stands out above almost all others in this industry. This is a man who embodies all of the above, and that is the legendary Japanese designer Yohji Yamamoto. With his eponymous line as well as Y’s and Y-3, Yohji has been relevant for decades already, but is today arguably even more influential than ever before. And that is exactly what intrigued us.

In this issue we explore the topic through features on a variety of contemporary creatives. You’ll find a detailed profile of iconic American fashion designer Rick Owens, a history of type firm House Industries, features on British underground influenced brand Roundel, tattoo artist Scott Campbell, graffiti artists ROID and Kidult, and many other vastly interesting creators.

Additionally, on the visual side, we included an illustrated look at some of our favorite style icons by Uli Knörzer; original photo editorials on the Fall/Winter 2014 collections from the likes of Saint Laurent, Thom Browne and Burberry Prorsum and more, while also previewing various products from some of our favorite brands.

Our largest issue to date, at 260 pages, Highsnobiety issue 9’s unique aesthetic-driven approach aims to educate the reader on the past, present and future of iconography, while at the same time visually pleasing the eye with a strong portfolio of original photography, illustration and design. Be it in music, fashion, footwear, lifestyle or art and lifestyle, Highsnobiety Issue 9 presents a thoughtful, modern take on iconography today.

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