The Disruption Issue
This issue is dedicated to everyone breaking the old systems and building anew. To a generation redefining the way we express ourselves, creating new markets and learning how to do better for the future. Not only from a fashion perspective. From all perspectives.
As we hurtle through 2019, it's becoming clear that “the culture” we cover has flattened. The lines between high and low are completely blurred. Streetwear is in the wardrobe’s of old money consumers while the masses are seemingly more luxury literate and fashion-obsessed than ever. It feels we’ve reached peak bubble up and maximum trickle-down, and you already know exactly what that looks like. Supreme x LV felt like the pinnacle. Then came Dior and KAWS, Polo and PALACE. Drip, drip, drop. What was unthinkable a decade ago is now reality.
How did we get here?
To answer this question we’re focusing on the theme of disruption. When we talk about "the culture," hip hop has always been at its core. When Detroit's Danny Brown first hit the scene in the early 2010's, in fitted jeans and rock-band tees, he was sidelined for 'not looking like a rapper.' But Brown was simply ahead of the pack, and over the years it seems hip hop has finally caught up with his particular brand of disruption. In our third and final cover story, we explore Brown's evolution and return to the public eye, including his own VICELAND show Danny's House and the exclusive announcement of his fifth studio album.
Further exploring the theme of disruption we’ll hone in on sustainability in fashion, both intentional and unintentional, highlighting those deconstructing and reconstructing, those creating new pieces from leftovers, as well as designers and brands who are side-stepping fast fashion to focus on the impact consumption has on our planet.
Extras in this issue include an original zine by Lucien Clarke, a metallic UNKLE sticker sheet featuring work by Futura, Giovanni Estevez and 3D (of Massive Attack), and a SKOLOCT sticker sheet by Tsuyoshi Nakano.